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Since 1834. Beauty loves legend, and legends don’t come much more compelling than the story behind rimmel, one of the world’s oldest cosmetics brand. Rimmel’s extensive range is kept bang up-to-the-minute as it translates the look of London into new shades, products, packaging and advertising. But however creative and fashion-forward, Rimmel products are always easy to use, versatile and accessible, designed to encourage experimentation and self-expression. For great new ways to get the London look, just watch this space!